BRAND STANDARDS

Guidelines for the proper usage of the Seaport Village brand

BRAND STANDARDS MANUAL

The Seaport Village Brand Standards Manual includes color, type style, and layout. The value of a standards manual lies in the ability to provide consistency across multiple media and design teams.

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PRIMARY LOGO

The following illustrates the primary project logo and shall be used whenever possible in print applications. It should be displayed according to the design standards identified in the Seaport Village Brand Standards Manual

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SECONDARY LOGOS

The following illustrates variations of the logo and its kit of parts to be used in signage and marketing materials. These variations should be used when a more compact identity is needed.

LOGO MARK