Guidelines for the proper usage of the Seaport Village brand
The following illustrates the primary project logo and shall be used whenever possible in print applications. It should be displayed according to the design standards identified in the manual below.
The following illustrates variations of the logo and its kit of parts to be used in signage and marketing materials. These variations should be used when a more compact identity is needed.
NO CITY DESIGNATION
The following logos are simplified versions, containing no city designation. These logos are to be used when the logo needs to be small (see minimum sizes in manual below) or the city designation is redundant.
PRIMARY LOGO SIMPLIFIED
BRAND STANDARDS MANUAL
These guidelines include color, type style, and layout. The value of a standards manual lies in the ability to provide consistency across multiple media and design teams.
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TENANT SIGNAGE CRITERIA
This document is used to guide tenant designers, architects and sign fabricators in the development, construction, and installation of identity signs for tenants of Seaport Village.